A Daily Prospecting Framework for Building Predictable Revenue Through Social Media
Stop posting and hoping.
Start creating conversations, opportunities, and momentum that compound into predictable revenue
You need to hear this...
My Story Is Probably Similar To Yours
From the outside, my business looked successful.
I had clients.
I had speaking engagements.
People knew who I was.
But behind the scenes, I was exhausted from wondering where next month's opportunities would come from.
I was creating content constantly, spending hours on social media, and still feeling stuck on the "post and hope" hamster wheel.
Then in November 2024, while navigating one of the hardest personal seasons of my life, I was forced to confront a difficult truth:
I had built a business through relationships...
but I did not have a repeatable system for creating those relationships and opportunities on purpose.
So I built one.
That framework became Drivers & Levers™.
Today, it is the same system that allowed me to
➡️ create enough momentum to take nearly three months of maternity leave with all 3 months still being in the green revenue wise
➡️ retire my husband from his job
➡️ Be a fully present mom, high powered CEO & good friend all at the same time
Does this sound like You?
✓ Your tired of posting content and hoping it somehow turns into business
You know social media should be doing more for your business, but most days it feels like you're posting, hoping, and praying someone reaches out.
✓ You're tired of wondering where next months business is going to come from
The uncertainty is exhausting. Instead of feeling in control of your pipeline, you feel like you're constantly reacting to whatever business shows up.
✓ You want a clear framework for turning relationships into conversations & revenue
You want to know exactly who to talk to, what to say, and how to create momentum consistently without spending all day prospecting.
IF THAT SOUNDS ABOUT RIGHT, THEN KEEP ON READING
You know things need to change...
You've confused being active on social media with actually moving your business forward
You're tired of starting every month from zero and hoping business shows up
You know you should be prospecting, but you don't know exactly who to reach out to or what to say.
The #1 question you're asking right now...
How do I actually turn all this time I'm spending on social media into business?
You're already putting in the effort. The missing piece isn't more content—it's direction. Drivers & Levers™ gives you a clear system for identifying who to prospect, leveraging the right relationships, and turning your time on social media into consistent opportunities and revenue...all in less than 10 minutes a day.
Ready to stop wondering where your next opportunity is coming from?
It's Time to Stop Posting and Hoping
Most professionals have plenty of content, connections, and followers—but no repeatable system for turning those things into conversations, opportunities, and business.
Drivers & Levers™ was built for people who are tired of relying on luck, referrals, market conditions, or "hoping" something works. It gives you a simple framework to identify exactly who you should be talking to, how to leverage the relationships you already have, and how to create consistent outbound momentum regardless of what the market is doing.
No more starting every month from zero.
8 killer opportunities booked in her first 30 days...
“Michelle has helped me move from ‘doing more’ to being far more intentional with my relationships, outreach, and visibility. Her strategies have given me a clear framework to confidently grow my network, attract higher-level opportunities, and build genuine connections that are already impacting my business in a big way.”
Jen | Mortgage Lender with HMA Mortgage
Claire went from "Cringe" to confident...
"I remember sending Michelle my first message for feedback and asking, "Is this cringe?" and her response was so detailed, so thorough and walked me through the exact things to change. I know she's got my back!"
Claire | Owner, Barber Law Group
What to Expect
✓ No more "who do I talk to and what do I say?"
✓ Have a repeatable system that takes 10 min a day and changes everything.
✓ Learn how to outbound
prospect on social media so you actually make money.
Ready to spend 10 min a day on changing your business?
LET'S DIG INTO THE DETAILS
Here's how it all shakes out...
MODULE ONE
Discover Your Drivers
Gain complete clarity around the specific conversations, relationships, and opportunities that actually create momentum and predictable revenue in your business.
Here's what you're going to learn:
- How to shift your thinking from leads to opportunities and the difference that makes in your pipeline.
- Being proactive over reactive with a repeatable prospecting framework.
- Stop overthinking outreach and start real conversations that convert.
MODULE TWO
Identify Your Levers
Learn how to strategically use genuine relationships and personal connection to build trust faster and cut through the noise.
Here's what you're going to learn:
- How to use relationships you already have to create warmer, faster conversations with new people
- How to get off the hamster wheel of sending as many messages as you can and hoping one sticks.
- Proper positioning so your messages land with intention instead of sounding spammy or awkward.
MODULE THREE
4 Part Messaging Framework
Master the exact messaging structure that helps your outreach feel human, intentional, trustworthy, and compelling enough to turn conversations into meetings.
Here's what you're going to learn:
- The RIGHT way to reach out so people respond instead of ignore you.
- Use relationship psychology, your drivers, and levers to craft messages you feel comfortable sending.
- Build consistency in your messaging through strategic and intentional efforts instead of gritted teeth.
- Get access to use our custom GPT to help get real time feedback on your messages BEFORE you send them
MODULE FOUR
Daily Homework & 90-Day Tracker
Build disciplined daily momentum through one intentional message a day while tracking the opportunities, conversations, and growth that compound over time.
Here's what you're going to learn:
- How to track your progress so you always know where to put your next efforts.
- Hone your messaging as you send more messages
- Learn how to project your next 90 days so you can fill the driver categories that need your attention
- Build your confidence and your pipeline!
Each module is packed with video lessons, templates and all of the resources you need to achieve epic results.
"I stopped sending 25+ messages a day and started creating more opportunities with less effort."
Ashley H | VP @ GOBUNDANCE
AND DON'T FORGET ABOUT THE BONUSES...
You're also going to get access to:
Live Recording Calls/Swipe Files
Access proven outreach examples, leverage positioning frameworks, time-anchored CTA examples, and messaging psychology templates you can immediately apply to your own business.
$497 VALUE
Custom GPT
An AI-trained messaging assistant built directly from Michelle’s frameworks, coaching psychology, and real client feedback so you can receive instant guidance on your outreach messages before you send them—24/7.
$1997 VALUE
30-Min Private
Coaching Call
A private strategy session with Michelle to review your drivers, levers, outreach, and prospecting implementation before you fully launch into execution.
$500 VALUE
this program is perfect for you, if...
✓ You are ready to stop relying on referrals, luck, and market conditions and start creating opportunities on purpose.
✓ You are willing and ready to send one message a day in 10 min or less that will change your business entirely.
✓ You want a clear framework for knowing exactly who to talk to, what to say, and how to build momentum every single month.
Ashley spent half the time on prospecting with triple the outcome...
"Michelle made me realize that I was viewing prospecting wrong. Shooting out messages that all sounded the same was not getting me anywhere. I stopped sending 25+ messages a day and started creating more opportunities with less effort."
Ashley H | VP @ GoBundance
Eric went from cold emailing and calling, to using his socials ...
"I know I was as "salesy" as it got with sending emails and calling realtors I wanted to work with, but I didn't know how to get out of my own way and see what I was doing wrong. Michelle's framework is so easy, and my confidence rises every time I send messages because I know they're good!"
Eric L | Loan Officer
LET'S WRAP IT ALL UP...
Here's what you get when you join:
Instant & Lifetime Access to the Full Drivers & Levers™ Program
(value = $997)
180 Days of Live Slack Coaching Support
(value = $1500)
Swipe Files & Real Outreach Message Examples
(value = $497)
Bonus #1: Library of Real Coaching Call Recordings
(value = $997)
Bonus #2: Custom Drivers & Levers™ GPT Messaging Coach
(value = $1997)
Bonus #3: 30 Min Private Coaching Call With Michelle
(value = $500)
When you add that all up, it comes out to a value of $6497, but you can enroll today for a special investment of $1997.
Hi I'm Michelle!
Wonder who is going to be leading you through this program?
I'm a wife, mom of two boys, author, keynote speaker, endurance athlete, former Division 1 swimmer, and someone who believes most problems can be solved with a good conversation, a long run, and a honey lavender latte.
Most days you'll find me chasing Knox and Nathan around, training for my next half marathon, reading a good book (Fourth Wing anyone?!), or helping professionals turn social media into actual business.
But it wasn't always this way.
There was a season where I was creating content, staying visible, working hard, and still wondering where my next opportunity would come from. I felt like I was starting over every month.
Drivers & Levers™ was born during one of the hardest seasons of my life when "hoping" business would show up was no longer an option. I needed a system for identifying where my opportunities were coming from, who I should be talking to, and how to create momentum regardless of what the market was doing.
Today, that same framework has helped thousands of professionals stop posting and hoping and start creating intentional opportunities through leverage, relationships, and disciplined outreach.
I built Drivers & Levers™ to give you the roadmap I wish I had years ago—and I can't wait to show you how it works.
let's do this!"Working with Michelle and her team has been one of the best investments I’ve made in my business. They don’t just offer strategies; they offer a roadmap to becoming a powerhouse in your industry."
Callie S | Loan Officer
ready to do this?
Choose Your Payment Option
NOW IS THE TIME
Don't let another year pass before you change things.
YOUR NEXT OPPORTUNITY IS ALREADY IN YOUR NETWORK
Most professionals don't have an opportunity problem. They have a visibility and leverage problem.
Right now, there are people in your network who could refer you, introduce you, invite you on podcasts, put you on stages, connect you with decision-makers, or become clients themselves.
The problem?
You don't have a system for identifying them or activating those relationships. That's exactly what Drivers & Levers™ was built to solve.
have questions?
I Have Answers
who is this program for?
Are you a sales professional or entrepreneur who is sick and tired of spending time, energy and money on social with no ROI? Then this is for you. No matter your profession, if you have to source your own business and generate opportunities for yourself, you want this.
Do I get help to check my messages?
Yep! This is my favorite part. If you are ready and about to send a message to someone and want my team or I to check it, we will! You can use the Slack channel, as well as our custom GPT to confirm that it is how we would want it to be before you hit send!
What if I don't have a big network yet for my levers?
That’s ok, because you don’t need one. You only need a few strategic and well connected levers to get this rocking! Plus, you can use this to find more levers.
What if I'm not a good writer?
You don’t have to be. The course has explicit instructions so that you don’t have to rack your brain trying to write messages that convert. We did the work for you with the formula to follow, scripts and templates from successful clients to work from.
